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MARK720 - Buyer Behaviour

This course is concerned with the impact of environmental factors on consumers, as well as the impact of marketing on society. In particular, this course will provide an intensive examination of external factors including situational variables and sociocultural influences on consumer behaviour. Macro issues relevant to the impact of marketing on society will also be considered, with a focus on issues relevant to mass communication and public policy. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.

Fall Term 2017

Lecture Sections

Fall Term 2017 - LEC A1 (75580)

M 18:30:00 - 21:30:00 (HC 3 78)
Instructor: ghaeubl@ualberta.ca - Profile

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