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MARK720 - Buyer Behaviour

This course is concerned with the impact of environmental factors on consumers, as well as the impact of marketing on society. In particular, this course will provide an intensive examination of external factors including situational variables and sociocultural influences on consumer behaviour. Macro issues relevant to the impact of marketing on society will also be considered, with a focus on issues relevant to mass communication and public policy. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.

Fall Term 2017

Lecture Sections

Fall Term 2017 - LEC A1 (75580)

M 18:30:00 - 21:30:00 (HC 3 78)
Instructor: ghaeubl@ualberta.ca - Profile
Fall Term 2015

Lecture Sections

Fall Term 2015 - LEC A1 (67364)

Instructor: sgmoore1@ualberta.ca - Profile
Fall Term 2013

Lecture Sections

Fall Term 2013 - LEC A2 (57643)

T 10:00:00 - 12:50:00 (HC 3 78)
Instructor: jargo@ualberta.ca - Profile
Fall Term 2011

Lecture Sections

Fall Term 2011 - LEC A1 (48642)

T 11:00:00 - 13:50:00 (HC 3 78)
Instructor: jargo@ualberta.ca - Profile
Fall Term 2009

Lecture Sections

Fall Term 2009 - LEC A1 (39192)

F 09:00:00 - 11:50:00 (BUS 3 6)
Instructor: ghaeubl@ualberta.ca - Profile
Fall Term 2007

Lecture Sections

Fall Term 2007 - LEC A1 (98291)

W 10:00:00 - 12:50:00 (HC 2 15)
Instructor: jargo@ualberta.ca - Profile

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