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MARK664 - Product Management and Pricing

Development, management and pricing of interrelated goods and services. New product development, pricing strategies for new products, managing a product portfolio, bundling of goods and services and pricing the bundles, and tailoring price and product to different segments. Prerequisites: MARK 502, and BUEC 502 or 503.

Winter Term 2018

Lecture Sections

Winter Term 2018 - LEC X50 (81170)

M 18:30:00 - 21:30:00 (BUS 1 5)
Instructor: wdussome@ualberta.ca - Profile

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