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AUMGT330 - Introduction to Marketing

Introduction to the theory of marketing and its practice. The role of marketing within the business environment is discussed. Topics include the product design and management, national and international marketing strategies, consumer behaviour, product distribution and pricing, and market research. Prerequisites: AUMGT 200.

Winter Term 2019

Lecture Sections

Winter Term 2019 - LEC 1B01 (96078)

MWF 15:15:00 - 16:15:00 (AU C 115)
Instructor: coraiola@ualberta.ca - Profile

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